Fendt receives iF product design award 2012 in gold.
The new 700 Vario range received the world renowned and internationally acclaimed iF product design award 2012 in gold at the beginning of February at the BMW World in Munich. This confirms that the new tractor series not only offers numerous convincing technical innovations, but an appealing design as well.
“Power, dynamics, performance – those are the qualities that characterize a tractor. In addition, the Fendt 700 Vario has an independent and striking appearance that is exceptional for this area – the details are a bit evocative of the design of trucks in the USA,” according to the jury’s statement. When handing over the award, Frauke Ludowig, who moderated the awards ceremony, confessed that she almost fell in love with the 700 Vario.
“Design is becoming increasingly more important. That is why we are especially pleased to receive the iF product design award 2012 in gold for the new 700 Vario range. The Fendt Design Team has not only proven that they have delivered outstanding work, but that function and design can be consistently and optimally developed to go hand in hand,” said Dr. Heribert Reiter upon accepting the award and congratulated the two designers, Tom Maier and Jan Weigand. “We have succeeded in giving the new tractor series a function-oriented, significant and, most of all, innovative and emotional appearance,” explained Tom Maier proudly.