Two local Bristol (United Kingdom) farmers, John Hore and Charles Bourns, have combined their two greatest passions – farming and rugby – by sponsoring up-coming rugby star, Jack Tovey. The sponsorship aims to promote great food and farming through the use of the Red Tractor logo which will now gain exposure to thousands of Bristol’s rugby fans.
John, a local Red Tractor beef and sheep farmer, said: “Rugby is a truly British sport, featuring highly skilled athletes and it has a vast number of supporters who regularly go and watch their team each week. We thought the rugby would provide a fantastic stage to highlight the important role that Red Tractor farming plays in producing quality food.”
Charles Bourns runs a poultry farm in Gloucestershire, he said: “A tremendous amount of effort and integrity goes into producing great quality chickens under the Red Tractor Scheme and it is important that we help to promote this to consumers.”
Every time full back Jack scores a try, the Red Tractor name is announced and it seems to be providing an extra lift for Jack who has made 56 appearances for Bristol and scored seven tries so far this season. Jack said: “I’m delighted that John and Charles approached me about the Red Tractor sponsorship. I jumped at the chance to help support local farmers in the Bristol community and to engage spectators in something with real value.”
For further information on Red Tractor visit: http://www.redtractor.org.uk/.