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Archive for January, 2012

Social Media Support for AGCO’s Dealers

Do you want to learn how to drive more business into your dealership and connect with your customers through social media, but are unsure of where you should start? Are you already active in social media but looking for new ways to engage your customers through your existing channels? AGCO understands that social media involvement is growing rapidly in the agricultural sector, so we’ve developed a number of FREE multi-media tools and resources that you can use to better connect with your customers.

We encourage you to explore these tools and take the next steps toward deepening your customer relationships through social media.

 

Growing Your Business: Social Media Guidelines

 

Click to have the “Growing Your Business: Social Media Guidelines emailed to you. This PDf walks you through all the basics for setting up your first Facebook, Twitter and YouTube accounts, plus explains the benefits of blogging,  and other activities.

 

 

 

 

 

 

AGCO Blog Content Syndication Tool

 

Keep your website fresh and give your customers a reason to come back frequently: Add the AGCO Blog Tool to your website and give your visitors access to a constant stream of news about your specific AGCO brands. Six feeds available include Challenger, Fendt, Massey Ferguson and Valtra.

 

 

 

 

Social Media How-to Video Series

Six short videos cover everything from getting started to content strategies to campaigns and promotions. Learn best practices and get tips from the AGCO marketing team and kick your social media efforts into high gear!

 

 

 

 

AGCO Dealers Blog

The all new Dealer Blog section of the AGCO Blog is all about you, our dedicated dealers around the world. The Blog focuses on stories and news from our dealers and for our dealers.

Gleaner Super Series Demo Combine Hits Australian Harvest

After all the news, coverage and widespread discussion, the time had finally come – the Gleaner Super Series combine hit the field in Australia!

The main feature of the Australian 2011/2012 harvest was the big, black S77 combine; travelling throughout Australia as part of the Gleaner Demo Program.

Starting in Springsure, Queensland, the Gleaner combine worked its way down to the southern state of Victoria.

“It’s fantastic to finally see the Gleaner S77 in action during harvest,” says Marcus Paul, Gleaner Product Manager. “After our Australian launch back in April 2011, dealers and customers alike had the opportunity to see the combine at work first hand,” he added.

This year’s harvest shaped up to be a hot one, with soaring temperatures in central Queensland and New South Wales. However, the heat didn’t affect the new Gleaner combines – grain samples were of the highest quality, with minimal losses – something customers across the country have been more than happy with.

Pictured: The Gleaner S77 working the fields in Wagga Wagga, New South Wales.

What combine did you use this harvest?

 

Who wants Agriculture Apps?!?

Hey there! I recently picked up an iPad2 and I am addicted to all the different Apps that are available, even more so than on my iPhone! Everything from sports to financial news and most importantly Agriculture! While most farmers are not walking around with an iPad around the shop or in the field  all the Apps below are also available on the iPhone. Every farmer wants to know the future weather patterns; the Weather Channel App is interactive and intuitive. It provides “layers” on the radar map for everything from “feels like” to “UV index”.

Most importantly, the Ag Apps! In no order of importance I have listed my Top 5 Apps that help the everyday farmer around his/her day to day tasks as well as commodity news and updates.

1)      AGWEB – Their news is broken down by Crops, Business, and Livestock. Providing detailed information on the biggest headlines that can help you grow your business.

2)      Spray Lite – Spray Lite customizes to your farm! The app provides entries for detailed information regarding your farm, where you sprayed, what chemical you applied and what crops you are growing. The settings are adjustable to focus on a specific operator, including the spray pressure, water rate, and speed of application. Over all a great crop management App.

AgriBusiness

3)      AgriBusiness – This is the most detailed informational Ag App I have found. Subcategories include BioFuel, Corn Markets, Dairy, Fertilizer, Fruit, Forestry, Rice, Nuts, Tobacco, and Wheat. Some subcategories break down regional information into as many as 110 different countries!

4)      PrecisionEarth – Using the GPS in your phone, this App can map out field boundaries and utilize Shapefiles. It also has the functionality to Import Imagery, Analysis Results, and Export Shapefiles. Entering grower, farm and field information, has never been easier!

5)      Tank Mix Calculator – Who wants to do math all day? I know I sure don’t. Select the acreage, tank size and gallon per acre, then select the chemical (over 170 to pick from) and you are off to the field! This is a real time saver, not to mention eliminates mathematical errors that could kill your crops!

These are only a few of my favorites; farmers are designing their own to suite their needs. If you could design an App to help you run your farm what would it include?!?

Milestone Reached in Farm Safety and Health Education Effort

We all hear the horror stories of losing a loved one to a farm-related incident. The families left behind ponder what would have happened “if only.” If only he had been more careful, if only she wasn’t in such a hurry, if only we had known.

Moved by stories of farming-related tragedies, Jack Odle, editor of The Progressive Farmer, launched an effort in 1995 to help prevent unintentional death on the farm. This effort evolved to become the Progressive Agriculture Safety Day® Program. Now in its 17th year, the effort has reached its one millionth participant and is continuing the mission of eliminating farm injury and death by providing education and training to make farm, ranch and rural life safer and healthier for children and their communities through its Safety Day program.

Today, Safety Days are made possible by the Progressive Agriculture Foundation® (PAF), an independent 501(c)3 nonprofit with a board of directors from within the agriculture industry and an operating budget of $2.6 million. The program’s curriculum has grown from basic farm safety to also include a focus on rural issues like hunting, ATV usage and even childhood obesity. While the Foundation’s leadership is proud to hit the millionth participant mark, they stress there is still much to be done. PAF hopes to reach its second-millionth participant within the next 10 years.

“The number of children injured each year on farms has declined 59 percent since 1998, but there were still 15,012 farm injuries to children reported in 2009,1” says Bob Marshall of Bunge North America and PAF board president. “We view even one injury as one too many. The educational outreach of the Safety Day program is one of the efforts that has made this decline possible. We plan to work hard to do even more in the coming 10 years with the generous support of our many new and long-term sponsors who donate both financially and with employee resources.”

In addition to loyal sponsors, the program is largely made possible by a volunteer base that contributes time and skills to help run individual Safety Day events. “We can’t thank our volunteers enough,” says Susan Reynolds, executive director — programs for PAF. “We would not be able to reach as many children as we do without their gifts of time and resources.” In 2011 alone, approximately 18,000 volunteers have helped with PAF efforts. As many as 230,000 volunteers have helped throughout the last 17 years.

The core mission of the Safety Day program is simple: to keep children safe and healthy. By focusing on topics that are relevant to children in rural areas, the Safety Day program has successfully reached over one million children and volunteers, and averages 400 Safety Day events a year, all over North America and the U.S. territories.

For more information about PAF and to support the cause, go to www.progressiveag.org.

Read this entire press release here.