Archive for January, 2012
Lamma 2012, held at Newark Showground on 18/19 January, provided Massey Ferguson with a fantastic platform on which to launch to UK farmers the new MF 7600 tractor range, the brand new MF 2170 XD big baler and the MF 9407 telehandler.
Alongside this, there was a chance to jump on and ask about models like the MF 8670, the 6480 and the stylishly understated drop-nosed MF 5450, fitted with brand new MF 900 loader.
Ben Agar, Manager, Market Services UK and Ireland speaks to Emily Padfield about the importance of the Lamma Show, and why the new models are so pertinent for UK farmers. With over 40,000 visitors the Lamma Show kicks off the UK show season, and is a must-attend event for farmers looking to make purchases for the coming year.
AGCO held its first ever AGCO Africa Summit yesterday in Berlin, Germany. The Summit is a joint initiative of AGCO, Bayer CropScience and DEG – Deutsche Investitions- und Entwicklungsgesellschaft mbH. “With its population poised to double in the next 20 years, it is a global responsibility to develop a new vision for agriculture in Africa,” said Martin Richenhagen, Chairman, President and CEO at the opening press conference. “Our objective is to promote international dialogue to encourage global businesses to invest in the future of Africa.”
The goal of the AGCO Africa Summit was to raise awareness for the needs of the African continent and to discuss the challenges of agriculture with regard to the world food supply problem, declining arable land base and population growth. Guest speakers included Thabo Mbeki (former President of South Africa), Prof. Dr. Horst Köhler (former Federal President of Germany), Dirk Niebel (Federal Minister of Economic Cooperation and Development of Germany), and Ilse Aigner, (Federal Minister of Food, Agriculture and Consumer Protection of Germany). Panelists included Jose Pacheco (Minister of Agriculture of Mozambique), Roberto Rodrigues (Former Minister of Agriculture of Brazil), Bärbel Dieckmann (President of Welthungerhilfe) and Omari Issa (CEO of The Investment Climate Facility for Africa) – to name a few.
Participants at the AGCO Africa Summit discussed the many ways that agricultural mechanization could secure better futures and how improved cultivation methods could increase yields significantly. Higher productivity and efficiency would in turn help African countries become less dependent on imported crops, creating better food security. “Large areas across Africa have suitable soil and climate for successful agriculture, but many areas are not yet cultivated or are not productive enough,” explained Richenhagen. “With 11 percent of the world’s arable land (86 percent of which is uncultivated) Africa would benefit from modern, mechanized farming techniques.”
With over 50 years of experience in Africa through its Massey Ferguson tractor brand, AGCO already leverages alliances with governments, foreign investors and donors to improve agricultural practices in Africa. AGCO plans to fund the development of Model Farms and Training Centers in Zambia, Ethiopia, Morocco, Libya, Algeria and South Africa that will allow local farmers and dealers to be trained on new farming technology. Hubertus Mühlhäuser, Senior Vice President, General Manager, Europe, Africa, Middle East commented, “The solution for African agriculture is to develop strategic partnerships to deliver crops that feed an increasing population in an economically, environmentally and socially responsible way. With decades of dependency on food aid and the world’s fastest population growth, Africa’s long-term prospects will require increasing degrees of self-sustainability.”
With a global population of 7.0 billion people growing to 8.9 billion people by 2050 (estimated by the World Bank), food production has to increase, which means global farm productivity will need to improve to meet the growing needs. Africa holds the key to ensuring a sustainable food supply, but only if a new vision for agriculture is developed, harnessing both the expertise of the private industry sector and the knowledge of local communities.
What is your vision for agriculture in Africa?
I am Anne McGregor, Market Intelligence Manager at AGCO and the recent addition to the Social Media team. I joined AGCO in June of 2010 after completing my Master’s in Marketing & Management.
My role gives me the opportunity to work with AGCO’s 4 core brands across all regions. My goal is to gather valuable data & information that ultimately enables AGCO to better meet your needs. I am excited to join AGCO’s Blogging team and I am looking forward to communicating with all of you!
Two local Bristol (United Kingdom) farmers, John Hore and Charles Bourns, have combined their two greatest passions – farming and rugby – by sponsoring up-coming rugby star, Jack Tovey. The sponsorship aims to promote great food and farming through the use of the Red Tractor logo which will now gain exposure to thousands of Bristol’s rugby fans.
John, a local Red Tractor beef and sheep farmer, said: “Rugby is a truly British sport, featuring highly skilled athletes and it has a vast number of supporters who regularly go and watch their team each week. We thought the rugby would provide a fantastic stage to highlight the important role that Red Tractor farming plays in producing quality food.”
Charles Bourns runs a poultry farm in Gloucestershire, he said: “A tremendous amount of effort and integrity goes into producing great quality chickens under the Red Tractor Scheme and it is important that we help to promote this to consumers.”
Every time full back Jack scores a try, the Red Tractor name is announced and it seems to be providing an extra lift for Jack who has made 56 appearances for Bristol and scored seven tries so far this season. Jack said: “I’m delighted that John and Charles approached me about the Red Tractor sponsorship. I jumped at the chance to help support local farmers in the Bristol community and to engage spectators in something with real value.”
For further information on Red Tractor visit: http://www.redtractor.org.uk/.
Do you want to learn how to drive more business into your dealership and connect with your customers through social media, but are unsure of where you should start? Are you already active in social media but looking for new ways to engage your customers through your existing channels? AGCO understands that social media involvement is growing rapidly in the agricultural sector, so we’ve developed a number of FREE multi-media tools and resources that you can use to better connect with your customers.
We encourage you to explore these tools and take the next steps toward deepening your customer relationships through social media.
Click to have the “Growing Your Business: Social Media Guidelines emailed to you. This PDf walks you through all the basics for setting up your first Facebook, Twitter and YouTube accounts, plus explains the benefits of blogging, and other activities.
Keep your website fresh and give your customers a reason to come back frequently: Add the AGCO Blog Tool to your website and give your visitors access to a constant stream of news about your specific AGCO brands. Six feeds available include Challenger, Fendt, Massey Ferguson and Valtra.
Six short videos cover everything from getting started to content strategies to campaigns and promotions. Learn best practices and get tips from the AGCO marketing team and kick your social media efforts into high gear!
AGCO Dealers Blog