The Fendt Efficient Technology Eurotour 2011 got off to a spectacular start in the UK in June, at Ollerton near Sherwood Forest in the English county of Nottinghamshire. Nearly 600 specially invited VIP guests, including existing and prospective customers were treated to an exclusive preview of the new Fendt 700 Vario SCR tractors, a day before the official, global launch in Germany.
“We are honoured to unveil the tractors to our customers ahead of the official launch. This is because the introduction coincided with the Cereals Event – the largest show in the UK for arable farmers,” explains Fendt’s Richard Shelton Sales Manager for the UK and Ireland. “Fendt already has a share of about 25% of the significant and growing 200hp+ sector in the UK, which is one of the most important and profitable export markets for Fendt.
The UK team’s slick presentation began with Mr. Shelton and sale engineer, Georg Fuchs, from Fendt HQ in Marktoberdorf, presenting the Fendt Efficient Technology philosophy. Then, accompanied by rousing music, the powerful Fendt 900 Vario SCR model roared into the arena, followed by the latest 800 Vario SCR models.
Then the stars of the show – the new 700 Vario SCR tractors – appeared from below a dip in the hill with headlights shining. The element of surprise had the desired effect, with audible gasps from the audience many of whom reached immediately for cameras and mobile phones!
One member of the audience, Rob Minnitt, a contractor from Lincolnshire said he was impressed with the event, its content and also the new 700 Series Vario SCR tractors. “We already use all Fendt tractors. There is nothing to compare with the technology and most importantly fuel consumption. In a like for like comparison on our typical work, our Fendt 415 consumed 40 litres/day less fuel than its nearest competitor. With diesel now costing 64p/litre that’s a significant saving that cannot be ignored,” said Mr Minnitt.
Now, with the launch of the new 700 Vario SCR tractors he expects to be changing his existing 820 Vario for, most likely, a new 724 model. “It’s exactly what I am looking for,” he adds.
Will Langford, who runs a contracting business and farms with his father in Cheshire, shook hands on the deal for a new Fendt 720 Vario SCR at the event. Although this is the first Fendt for the family business, they are loyal AGCO customers already owning Massey Ferguson and Valtra tractors.
“We tried a 718 model last year and were convinced by the technology, but it wasn’t quite what we wanted at the time,” says Will Langford. “But the new 700 Vario SCR range exactly fits our needs. It will now become our main workhorse for both contracting and the work for our 600-head dairy herd.”
Find out when the Eurotour is heading into your area. What Fendt model is next on your list for purchase?