Valtra updated its customer promise and corporate identity in connection with its 60th anniversary in January.
According to the company vision, Valtra’s aim is to be the most desirable partner for individual and reliable tractors and solutions. The new customer promise “Individually Yours” communicates the company’s unique way of operating among its own employees, sales and service network, partners and above all customers.
The core philosophy of Valtra is to meet the individual needs of the customer. This philosophy is born from Valtra’s unique customer-based service concept and customer order system, which was introduced in 1992. Valtra’s sales representatives work in close partnership with their customers to determine the ideal tractor specifications for their requirements. The design of Valtra tractors is based on modules combined with additional options and unique features, allowing half a million different combinations. This extreme versatility allows Valtra to offer competitive solutions to customers involved in farming, forestry, municipal contracting and heavy contracting.
The ongoing development of business practices, new investments in production, and future development plans will continue to reinforce Valtra’s individual and customer-based operations.
Together with the customer promise, Valtra modernized its logo. The Valtra name has appeared in 3D on the sides of tractors. The new print and electronic logo will have the same 3D design approach reflecting power and quality of its products.
How would you specify your custom-built Valtra tractor?