From May 2 to 6, the agribusiness attention in South America will be directed to Agrishow in Ribeirão Preto. AGCO will be present at the show with its Massey Ferguson and Valtra brands. Due to the good moment of the sector in the region, the Brands are introducing a great number of new products including tractors, harvesters, implements and sprayers. With more than 50% of the tractor market in Brazil and leadership in the other countries in South America, AGCO will have a stand for both Massey Ferguson and Valtra at Agrishow.
Celebrating 50 years in Brazil this year, Massey Ferguson is offering the customers visiting Agrishow 2011 its first sprayer, new compact tractors and an extension in the offer for precision agriculture by introducing the concept of controlled traffic. In addition to these novelties, the implements’ line also presents a new planter (MF 500 S) and a series of frontal planes. The brand also goes forward in the forest sector, with four tractor models of MF 7100 Series adapted for forestry. Another segment receiving the trademark progress is the sector of binders, with the release of MF 2170. For the harvest, Massey Ferguson points out the Draper Dynaflex crop platforms, with a technology prepared to reduce losses and increase the crop productivity.
At the area intended for Valtra, the bet is on a complete line of products and novelties for 2011 as well. Among the new releases, the BS 3020H Sprayer, which combines technology and innovative mechanics, able to keep the stability throughout the whole spray procedure regardless the ground unevenness. The novelty comes to complete the line of Valtra solutions for the Brazilian agricultural activity. The trademark is betting on the magnification of its participation in new market segments as a strategy to keep the positive results achieved at Agrishow. In addition to Valtra products, already known by the producers, the factory brings novelties from Challenger, a trademark commercialized by the dealership network, new implements and also new tractors for the traditional heavy duty, which keep the leadership in this market. Another bet by Valtra for the period is the concept of controlled traffic with the introduction of Valtra Integrated Operation System.