Archive for April, 2011


Richard Brooks of Eurobale produces haylage for the equine market with an MF 2140 baler.

Haylage is a notoriously tricky crop to bale but an MF 2140 which joined the fleet at UK-based Eurobale in 2010 is putting in a flawless performance according to co-owner, Richard Brooks. Indeed, the Massey Ferguson big square baler’s increased capacity has triggered a 45% rise in output – and all this without compromising the existing bale wrapping and packaging operation.

Being virtually spore- and dust-free, haylage is a preferred feed for the equine market, providing essential fibre for gut motility. Supplying over 9000 tonnes a year to major equestrian establishments including racehorse trainers and event riders, father and son partners, Geoff and Richard Brooks of Eurobale in Nottinghamshire have developed a highly successful business centred on the supply of this premium niche product.

“Having always ridden ourselves, we have wide experience of the horse market and understand what’s required,” says Richard.  “We defined a need for the reliable supply of a consistent high-quality traceable product delivered direct in bulk,” he says. Today, the firm takes care of the entire process, from seeding the grass right through to harvest, nutritional analysis, bale wrapping, storage and delivery. Some of their biggest customers take 300-400 tonnes a year.

“There are several key issues to producing haylage for the demanding horse market,” Richard explains. “The requirement for high quality means harvesting at just the right time. If cutting is delayed by three or four weeks, the selling price can halve – hence the need for reliable, high-capacity equipment. We have only a very short window to cut the crop. It’s important to get the timing right and go in when the protein content is at the correct levels.”

Testing the quality of the crop. Being virtually spore- and dust-free, haylage is ideal for horses.

“The first cut of 750 ha takes place in June and we hope to be finished by mid-July. In recent years, the weather has been such that in some seasons we have had only two harvestable days in June. We make a second cut approximately eight  weeks later.”

With its 80 x 70 cm chamber, the MF 2140 represents a step up from Eurobale’s traditional 80 x 47 cm bales. “We wanted to move forward this year, and bigger bales were the way to go without having to change our wrapping equipment back at the yard,” Richard explains. “The bales are still small enough for easy handling by our customers but with significant increase in capacity. Now with every MF 2140 bale we wrap, we’ve increased output by 45% simply because of the size of the bale.”

Bales are packed six to a pallet, weighing 1400 kg. For full traceability, each bale is numbered and tagged with details of cutting date, dry matter value and field of origin. Once with the customer, the bales tend to be used in situ, broken down as required and the flakes transported by wheelbarrow.

But it’s not only bigger bales where the MF 2140 is making an impact. Manufactured in Hesston, Kansas, the machine’s build quality and reliability is also impressing.

“Another challenge with haylage is that it’s a difficult crop to bale,” comments Richard. “While straw tends to polish up the inside of the bale chamber and silage is wet, haylage is baled at 65% dry matter so it’s slightly sticky. The high level of sugars can build up a residue inside the chamber and cause problems.” Added to that, in Eurobale’s case, they always run the baler with a high plunger load setting to achieve maximum bale density, creating a demanding environment in which it has to operate.

“In 2010, our MF 2140 produced 20,000 bales faultlessly,” Richard says. “You only have to open up the panels at the side to see the quality – the machines produced at Hesston are built to a completely different standard. The double knotter system is another big advantage as it allows the bales to be made at full density without putting undue pressure on the knotters. The pre-compression chamber is also a benefit since it forms each flake separately which makes for easier feeding of long, course material like first-cut Timothy.”

Spurred on by the positive impact of the MF 2140 on the business, Eurobale is adding a further two units for the 2011 season together with a new MF 6499 tractor which is being drafted in to operate a new triple combination mower.

Tell us your success story while using Massey Ferguson products.

Happy Birthday to the AGCO Blog

Can you believe that it was one year ago today that we first launched the AGCO Blog?! Happy birthday to us! As “Your Agriculture Company”, we truly pride ourselves on bringing you relevant, useful and interesting information everyday on the blog. We have come a long way in such a short time: we completely re-vamped the blog back in January to provide a better user experience for YOU, we now have over 10 active bloggers from around the world providing a better wealth of content. We have also made it easier for you to read our posts by offering brand-specific RSS feeds. I share with you below, my five favorite posts from last year:

Sue and Jamy

A Flashback photo from our introductory blog post one year ago!

1. “Diver Discovers Sunken Massey Ferguson Treasure” because who doesn’t love a little mystery and some sunken treasure?! This has also been our most popular post, being visited bymore people than any other post.

2. Rapping Farmers: the Official Video – I’m still singing it – “Yeo Valley, Yeo Valley!”

3. The Cow Goes “Tweet” Besides the obviously clever title,  I just love the post because it is a creative way for a farmer to get the message out about his farm. Way to be interactive!

4. A Story of Love and Loyalty to the Brand – we received so many tractor-in-wedding stories after this post that I am working on this year’s edition as a follow-up ASAP.

5. Kayla Ferris’ Blog Contest Entry was a great representation of how hard farmer’s work and what it is like to be a farmer’s wife. As a matter of fact, I loved all of Kayla’s “Farm Life Lessons“.

What were some of your favorite posts? Do you have story ideas you would like us to research and write about?

AG Connect Expo 2013

A world-class event for the global agriculture industry—bringing together the latest in equipment, technology and ideas. Held in Orlando, FL USA in 2013.

Agri-Trade Expo

Agri-Trade is a treat for the whole farm family and an opportunity for the next generation in agriculture to see progress and products first-hand. There will be presentations and seminars all week, on a variety of subjects. Agri-Trade is the place to learn, first-hand, about the machinery and products that you need to farm successfully. All of the best equipment is here, with knowledgeable manufacturers reps, information and answers to your questions. For more information, please visit

Farm Science Review

The Ohio State University  College of Food, Agricultural, and Environmental Sciences will be hosting the 49th Annual Farm Science Review. The latest technologies in agriculture and natural resources will be exhibited and demonstrated here. For more information, please visit

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