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Archive for March, 2011

Fendt C-Series Combines: New Models for 2012 Harvest Season

Fendt recently announced the current AL-models of the Fendt C-Series will be replaced by two new combine models for the 2012 harvesting season. These models feature the proven C-Series three drum threshing technology with several new innovative features like the ParaLevel slope compensation system, a new electronics system and the fuel-efficient e3 SCR technology engine.

ParaLevel axle– unique leveling system

Giving optimum and consistent output on slopes, the new C-Series models (5275 C PL, 6335 C PL) are equipped with the all-new Fendt C-Series CombineParaLevel front axle. It allows the chassis to be leveled on slopes up to 20%, guaranteeing uniform distribution of the crop within the threshing, separating and cleaning systems. This patented front axle is based on the geometry of a parallelogram and ensures maximum productivity and efficiency, even in hilly regions. In addition to the typical advantages of a chassis leveling system of low grain loss and excellent sample, operators can choose between a work mode and a transport mode. In work mode, stability and safety on slopes is significantly higher, because the outer width is increased. In transport mode, the overall width is reduced by lowering the front axle, which allows the combines to be used on public roads, with 800/65 R 32 tyres under 3.50 m (5 walker). Reinforcement of the final drive further optimises the stability and reliability of the entire front axle.

Comfortable workplace with new electronics concept

The new C 2000 terminal with a large touch screen colour display (10.5”), offers maximum convenience for operating and monitoring the machine. It is integrated in and adjusts with the armrest, making it easy to operate over long periods. Operators can decide for themselves, how to adjust the settings of the terminal: fast and intuitive with the touchscreen or with the keys and rotary control when driving on uneven ground. All important settings can also be controlled with toggle switches, which are located on the side console.

The CAN-bus electronics allow fully automatic adjustment of the main functions. The operator can now simply select the crop in the terminal and all the necessary settings, such as the threshing drum or concave settings, are adjusted automatically. The terminal monitors all combine and engine functions and provides details on the status of all major components and operating parameters. At the same time, the system supervises all the important shaft speeds as well as engine and transmission oil temperatures, and has a full warning and diagnostics system. Another operator feature of the new electronics concept is an automatic system for adjustment of the reel speed to ground speed.

Fuel-saving e3 SCR technology

The C-Series ParaLevel models are powered by a 6-cylinder engine from AGCO SISU POWER. The combine also uses the fuel-efficient e3 SCR technology. This not only significantly reduces particulate matter and CO2 emissions, it also reduces fuel consumption significantly; a real benefit for the customer. The technology also allows the combustion process to be optimised, reducing consumption for in-field operations, but also for on-road driving. The combine can reach the maximum speed of 25 kph at a fuel-saving 1,900 rpm.

What do you think about all of these improvements for Fendt C-Series Combines?

When You Know You Have a Winner!

One look is all it takes.... MF 5400 Series

It’s funny but sometimes you don’t need to study the marketing brief to know if something will be a winner, one look is all it takes!

When I first saw the new MF 5400 series with its sleek, classy new look, I thought “winner” as did many others in the Massey Ferguson team. Quite simply, it looks like it is more than up to any job on the farm and is a handy size for most farmers, especially those who used to buy tractors from our Coventry built factory in the ’80s and ’90s.

It is also a very straightforward tractor, even though it features bang up-to-date technology that isn’t really available on its competitors in this class. I am thinking here of its Dyna-4 semi powershift transmission, ELC electronic linkage control and elegant integrated chassis.

During the build up to its launch, we trained our own people on it and looked closely at the main alternatives from the other popular brands outside of AGCO. Whilst these are all good tractors and fairly well built, I can’t help think that they haven’t really moved on much in the last 20 years and don’t really offer today’s younger farmers much in the way of progress over what their Dads would have been used to!

Only time will tell, but it is a sobering thought that sometimes we witness the birth today of a classic of the future!

Watch the  New MF 5400 SIMA 2011 Video. Do you think the new Massey Ferguson 5400 Series tractor is a winner?

Tammi Wecksler

As the Relationship Marketing Manager within the North American Marketing team at AGCO’s World Headquarters in Duluth, GA, USA, I focus on understanding and improving the engagement that current and potential customers have through their various interactions with our brand. Through the variety of direct marketing activities that we conduct, my focus is on ensuring that customers receive communications relevant to their needs, and designing ways to ensure web visitors have a positive experience when using online shopping tools such as our “Build Your Own” sites, or tractoradvisor.com, built for the needs of those who are first-time, smaller horsepower tractor owners.

Diver Discovers Sunken MF Treasure

Can you help solve the mystery?

In investigating a sunken wreck in Tunisian waters, north of Bizerta, professional diver and photographer Selim Baccar was surprised to find its cargo hold still full of Massey Ferguson tractors.

Denizen of the deep – one of the MF tractors discovered by diver Selim Baccar.

Curious as to his discovery, Selim emailed Massey Ferguson with his amazing pictures to try and find out more. The wreck is so broken up that it has not been possible for him to identify the ship’s name or anything else about it. In his note he wrote: “Congratulations, the tractors are still intact after spending all these years in 65 metres of water!”

“From the photos, we can see that the tractors are MF 135 models fitted with an axle that dates them as post-1971,” says Jim Newbold, Massey Ferguson Marketing Planning Manager who in his investigations also contacted a number of ex-Massey Ferguson employees to see if they could shed any light on the mystery. “Our estimate is that the ship went down somewhere between 1972-74.”

“As yet, we don’t know the name of the ship, its ultimate destination, why it sunk, who the customer was or what happened to replace the tractors,” Jim continues. “We are keen to find out more so if anyone can assist we would be very pleased to receive any further information no matter how speculative.”

If you have anything to add please email us.

Today’s Agriculture into Consumer Products

Even before this weekend’s Earth Hour encouraging people to switch off their lights around the globe for one hour and commit to additional energy saving actions, there has been a lot of talk about how humans can become more self sustainable by using our natural resources more viably; in our daily lives with our daily products. Pepsi is one company striving to improve sustainability with innovative technology leveraging agricultural products.

In America, 1500 plastic water bottles are consumed every second. Pepsi has taken a charge at creating a greener water bottle containing renewable materials as switch grass, pine barks and corn husks. PepsiCo hopes to make future versions of the bottle with orange peels, potato peels, oat hulls and other agricultural byproducts from its foods business.

PepsiCo plans to make several hundred thousand bottles in a pilot program next year and roll them out more widely later. They have not stated which brands will get the bottle first. But PepsiCo did say the undercover research and development project spanned four countries and took several years.

“We’re learning our way,” said Denise Lefebvre, senior director of advanced research at PepsiCo. “We want to make sure all the science is absolutely right.” PepsiCo says the bottle looks and feels like existing beverage containers, and protects beverages equally well.

“The beauty of the technology is, we’ll be able to use a lot of different types of biomass,” said Lefebvre. “Our intent is certainly to create a closed-loop system.”

The PlantBottle technology will also appear in Heinz bottles, under a partnership with the ketchup-maker, and possibly in bottles for Honest Tea, a Maryland company Coca-Cola just acquired. The PlantBottle is made partly with natural sugars found in sugarcane ethanol from Brazil. Odwalla, a Coca-Cola juice brand, plans to switch to the PlantBottle within the next few weeks. If you would like to read more about this visit PepsiCo. Source: LA Times.

Technology is helping humans create a use for agricultural products other than for feeding the world. A more sustainable world is created through agriculture with modern technology. Here at AGCO, we are working to create clarity of that vision by measuring our sustainability initiatives and helping farmers pioneer the future in agriculture with improvements in technology.

Do you know of some other ways technology is being used to develop new consumer products from agriculture?