Archive for February, 2011

Valtra at SIMA

Greeting from Valtra! Watch the video below for a greeting direct from Paris from  Luis Teles, Director, Sales and Marketing for Valtra in Europe. The show featured the new ANTS concept and Biogas tractor. The SIMA exhibition in Paris enjoys a growing reputation among international visitors. The show is also the biggest exhibition of agricultural machinery in France and attracts visitors from all over the country.

Click here for more information about Valtra at SIMA.

Did you visit the Valtra booth at SIMA? Post some photos of the exhibit on our Facebook page!

AGCO Farm Dog Photo Contest Winners Announced

The winner of AGCO’s Farm Dog photo contest is Tommy Putra from Indonesia. Tommy sent in a photo of his dogs Sindhu and Pluto. Farm Dog Contest Winners Tommy’s photo was the awarded grand prize after he was voted the highest by fans of the AGCO Facebook page. Over 436 farm dog photos from all around the world were submitted for the contest with 27 countries represented from six  different continents, making this AGCO’s most successful global contest to date. Congratulations Tommy and also our finalists. Make sure to check out all of the photos in our  farm dog photo albums.

Which one is your favorite?

Massey Ferguson Teams with Rodney Atkins

MF Becomes the “Official Tractor” of Country Music Sensation

Massey Ferguson is proud to announce its newest sponsorship of high-horsepower country music star Rodney Atkins. Massey Ferguson will now be the “official tractor” of Rodney Atkins. The songs of Rodney Atkins’ speak of the endurance of the working class, the unassuming folks who make up the fabric of America. The man who penned the song, “Man on a Tractor,” and much anticipated new album “It’s America,” shares those same ideals with a company that boasts more tractors on the job worldwide than any other brand.

Atkins, a rising star who earned the Academy of Country Music’s Top New Male Vocalist award in 2006, recorded five number one hits that year including “If You’re Going Through Hell” and his latest hit “Farmer’s Daughter” is a chart favorite. He’s toured with the likes of Brad Paisley, Brooks & Dunn, Martina McBride and ZZ Top. The partnership between this native of a small town in east Tennessee and a tractor brand steeped in traditional rural values is a perfect fit.

Throughout the year, Atkins will be involved in Massey Ferguson activities ranging from national advertising to dealer tie-ins, social media campaigns, contests and national Farm Shows bringing this ball-cap-donning “regular guy” among the hardworking farmers who share his ideals.

Watch the video here to hear Rodney talk about his partnership with Massey Ferguson.

Do you listen to Rodney Atkins while using your Massey Ferguson equipment?

New Products From Massey Ferguson

Have you been keeping up with Massey Ferguson recently? They have been very busy showcasing new tractor launches at the World Ag Expo in Tulare, California, USA, the National Farm Machinery Show in Louisville, Kentucky, USA and SIMA this week in Paris. Here are some snapshots of what North America is featuring:

Massey Ferguson 1526 Compact=

Massey Ferguson 1526 Compact Tractor

Massey Ferguson® introduces the MF1526 compact tractor, the latest addition to the ever-popular Massey Ferguson 1500 Series compact tractor line. The MF1526 delivers the type of performance and versatility needed for chores around the small farm, to work on the golf course and anything in between. With 25 engine horsepower, a three-range hydrostatic transmission and improved ergonomics for more operator comfort and convenience, it’s a tractor “just right” for almost any job.

“The MF1526 is an all-around machine that offers power and torque to handle loader and grading or tilling projects with ease, and at the same time, convenient size and agility make it a great tractor for jobs such as mowing with a belly mower,” explains Neal Generose, product marketing manager, compact and utility tractors.

Read the Massey Ferguson 1526 Press Release

Massey Ferguson® is pleased to introduce the all-new MF5450 mid-range tractor featuring the exclusive Hi-Visibility™ Hood design which allows the operator to see the front of the loader bucket for better control and more accurate results.

Massey Ferguson 5450 Mid-Range Tractor

Massey Ferguson 5450 Mid-Range Tractor

“The all-new Massey Ferguson 5450 is designed so the operator can see the tip of the loader bucket no matter what the job is,” explains Rene Boivin, product marketing manager, utility,specialty and mid-range tractors. “This is a unique tractor designed specifically for loader work and one especially well suited to the dairy or beef feedlot, where loader work is a daily event whether feeding and caring for cattle or harvesting and moving hay.”

No other mid-range tractor on the market features a hood design with the visibility of the MF5450. Unlike competitive models with a square shape to the hood, the slope of the Hi-Visibility Hood is redesigned to be significantly lower at the front to give operators exceptional sight lines and eliminate blind spots. In fact, operators can see the tip of the loader bucket from their seat inside the cab — which significantly enhances the operator’s ability to control implements with careful precision.

Read the Massey Ferguson 5450 Press Release

Have you seen the new Massey Ferguson tractors? What do you think?

AGCO Parts Committed to Delivering the Best

AGCO Parts, North America staff and dealers gathered as they worked toward “Destination Best” at the 2011 North American Parts Expo at the Pheasant Run Resort in St. Charles, IL, U.S., in early February.  The commitment and dedication of AGCO Parts was obvious, as they emphasized new strategies and improvements that would better work together with dealers, which outlined what it means to be “Best-in-the-Field” for our customers.

The event was packed with educational and informational sessions for AGCO Parts dealers and their service, parts and sales managers. Bob Crain, Senior Vice President, General Manager, North America, outlined commitment areas and highlighted new products for 2011 and 2012. “We are making significant investments in research and development,” Crain said. “AGCO is very serious about growing its business in North America.”AGCO Parts at NA Parts Expo

He also added that AGCO Parts has pledged to help its dealers deliver “Best-in-the-Field” programs and service to their customers. “We are making our processes easier and are providing efficient service solutions that support our dealers.”

Jason Marx, AGCO Parts Vice President, North America, charted the priorities and strategies for 2011 and predicts the same positive movement to continue along the path to become the “Best-in-the-Field” parts and service provider. Marx said “Okay is no longer good enough. What we did five years ago or yesterday will not help us be the Best-in-the-Field tomorrow.” Marx indicated AGCO Parts partners with its dealers through the dealer network panel to identify strategies for enhancing parts availability, distribution, pricing and sales growth, procurement and inventory, cost reductions, seasonal programs and employee performance.

Champion skier, Olympian and successful business leader Cary Mullen delivered an excellent presentation featuring the five keys to winning in business. At the Expo trade show, dealers also had the opportunity to interact with AGCO Parts suppliers and visit with AGCO Parts service programs and promotions staff. Motivational speaker, comedian and guitarist Mike Rayburn encouraged dealers and AGCO Parts staff to not limit their success even though business objectives are being met. “Resolve to be your best,” he said, “and become your own virtuoso.”

Expo also included a tour of the recently upgraded Parts Distribution Center (PDC) and customer service center in Batavia, IL. AGCO Parts has invested heavily in installing state-of-the-art distribution systems at its PDCs across North America in an effort to provide “Best-in-the-Field” service to its dealers and customers. And it seems to be working. AGCO Parts has been recognized for providing the best customer service among all North American agriculture Original Equipment Manufacturers, as reported by an industry survey organization. The updates at the PDCs have also helped lower backorders to an industry-low of 10 days.

Even after AGCO Parts Expo, the journey to Destination Best continues. It continues each day as AGCO Parts and its dealers strive to deliver “Best-in-the-Field” products, service and quality for our customers.

Thanks again to all those staff and dealers who braved the weather and helped make Expo such a wonderful destination. And a special thanks to all the AGCO Parts dealers and customers for such a fantastic year in 2010. We look forward to continuing our journey with dealers and customers toward Destination Best in 2011.

Visit for product information and upcoming dealership programs and events. Did you visit the AGCO Parts booth at the 2011 North American Parts Expo?

*Post submitted by Kim Gerke, Marketing  Communication Specialist, AGCO Parts

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