Fendt cultivates relationship to its dealers
This year the Dealer Satisfaction Index was determined for the third time under the umbrella of the ARGE Fabrikatsvereinigungen Landtechnik, a work group for agricultural equipment. Dealers and distributors were surveyed and rated their suppliers. As in 2008 and 2009, Fendt has taken the top position in the current survey.
“The basis for outstanding service and excellent cooperation with customers is a strong partnership between suppliers and their dealers and distributors. We are therefore very pleased that we have received a positive rating from our dealers in the past year and will continue to do everything to cultivate this partnership intensively,” says Andreas Loewel, Managing Director of AGCO Deutschland GmbH, who is responsible for overall Fendt operations in Germany.
In the course of the Satisfaction Barometer 2010, a total of 312 A-dealers in Germany rated their tractor suppliers in various areas. The topics ranged from “Image and Impression of the Brand” to “Training” and “Processing and Payment Terms.” Fendt was able to defend last year’s top position in Germany with an overall result of 15.19 points. Fendt was also at the forefront of the European Dealer Survey with 13.65 points.
How would you rate your own dealer in terms of a “Satisfaction Barometer?”