I’m Sue [the one on the left] and we’re thrilled to launch AGCO’s blog. Agriculture is a strong community-oriented industry and a perfect fit for social media. Farmers are not competitive, but quick to help each other. I have early memories of lots of neighbors helping build our cattle shed. Today’s Facebook-YouTube-Blogger sites are becoming the modern-day equivalent of helping neighbors. Farmers visiting these sites help extend agriculture knowledge across the worldwide landscape, offering a helping hand of advice, information, pictures, comments, experiences to global neighbors.
Agriculture marketing started for me at a young age. As Regional Dairy Princess (or affectionately known as “Miss Cow” by my friends) I handed out sample ice cream cones at county fairs to promote dairy products. After college I worked with the 4-H rural youth education program, then migrated to farm equipment, working for a manufacturer helping customers get their tractors or combines fixed or locating parts and paint colors for heritage restorers. I then took a hiatus from ag to work in marketing at Apple. Now I am back in the industry I love, using the marketing concepts I have learned along the way to give back to farming.
So, from a farm gal who still enjoys plowing in the spring, raking hay in the summer and driving the grain truck in the fall (face it– milking cows in Minnesota winters isn’t going to rank high on my list of favorite farm memories), we are glad you have joined us here on the AGCO blog. We invite you to share your thoughts, your advice, and your experiences. Tell your friends. Ask us questions, we’ll do our best to find the answers for you.
What are some of your favorite childhood memories on the farm?
What memories are you creating for your children to build your agricultural legacy?
Sue Otten – Director, Corporate Marketing & Brand Communications
Jamy Johnson – Coordinator, Corporate Marketing