Fendt delivers value

Image via Wikipedia Fendt tractors deliver lower cost of ownership and increased productivity. “According to Fendt UK sales manager Richard Shelton, a significant factor behind the increased sales is farming businesses trying to get more productivity from each piece of...

Fendt delivers value

Image via Wikipedia Fendt tractors deliver lower cost of ownership and increased productivity. “According to Fendt UK sales manager Richard Shelton, a significant factor behind the increased sales is farming businesses trying to get more productivity from each piece of...


Image via Wikipedia

Fendt tractors deliver lower cost of ownership and increased productivity.

“According to Fendt UK sales manager Richard Shelton, a significant factor behind the increased sales is farming businesses trying to get more productivity from each piece of machinery and focusing more on the “life costs” of machinery, such as fuel consumption and depreciation.

“Many are unaware that life costs account for 60% of a machine’s total cost,” he says. “Only 40% of the true cost of ownership is the initial purchase price.”

In 2008, the premium German marque held 2.5% of the total UK tractor market and 19.1% of tractors over 201hp. Last year, despite total UK tractor sales falling by 12%, the company increased its sales from 477 to 625 tractors, taking its share to 3.8%.

Fendt’s aim for 2010 is a 1% increase, he added. “We’re running at 5.8% on the back of January-February sales, but expect to end somewhere close to 4.8%.”” Source: Fendt claims growing market share – 06 April 2010 – Farmers Weekly

You can learn more about the Fendt value proposition here.

Leave a comment.

  • Hi Sue/Jamy,<br /><br />See Farmers Guardian's coverage of the launch event for the 200 and 800 Vario in the UK here- <br /><br />http://www.farmersguardian.com/home/machinery/machinery-news/fendt-launches-two-new-tractor-ranges-for-2010/31251.article<br /><br />and a user story which you can maybe link through to on the blog which is on a Fendt Vario and MF DynaVT user in Wisbech, Cambridgeshire, England<br /><br />Thanks<br /><br />James Lane<br />Machinery Editor<br />Farmers Guardian<br />james.lane@ubm.com
  • http://tinyurl.com/394zwcz<br /><br />High hour Fendt 714 user in Cambridgeshire, England. Also runs two MF Dyna VT CVT tractors
  • Thanks for the comments, James. Keep the info coming. We love hearing stories from all over the world. Farming is such a great, global community.
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